Savvy Seller

Savvy Seller is a community site created for beginner to expert online sellers, across all platforms eBay, Amazon, Etsy and more. You will find curated content, YouTube videos, and infographics. All content is aimed at helping explain all aspects of eCommerce from understanding the items, to mastering the platform you're using to sell them.

All articles by Savvy Seller

 

Big companies seek opportunity in online car shopping

After noticing trends of consumers wanting to save time and money by purchasing cars online as opposed to the lengthy traditional dealership process, big time player GM announced that they are joining the race to sell used cars online. They
Continue reading...  

The Epic Giveaway That’s a Win-Win

Have you ever wondered: what’s the deal with all those online giveaways? If you’re the slightest bit human, you’ve probably stumbled across a giveaway online and then thought, “wouldn’t that be nice to win?”. Been there! But when the fear
Continue reading...  

AutoNation Moves Closer Towards Buying Cars Online

In the race to implement a scalable solution to buying cars directly online, AutoNation is getting closer to the finish line. The challenge of buying a car over the web is not be taken lightly. Unlike other items available in
Continue reading...  

How to Optimize Selling your Art Online

Are you an artist wondering if you should sell your art online?    The good news is, that there are people who invest in creative work. Etsy.com is a great example of an artistic marketplace with around 54 million users
Continue reading...  

3 Tips for Naming Your Business

Coming up with the right name for your business can be a tough task. So how do you choose one?   Mike Michalowicz, author of The Toilet Paper Entrepeneur, shares three tips to successfully pick out a business name.  
Continue reading...  

Couponing: A Clever Marketing Strategy

Couponing is the smartest way to save a few bucks all year round for most people. For others, keeping up with coupons takes too much time and attention.   However, coupons continue to be popular among millennials and the older
Continue reading...  

Four Keys to Your Online Store Success

Are you planning on selling items on eBay, Etsy or another e-commerce platform? Do you want to make more money online than you ever thought possible?   The key to having a great online store is how you handle customer
Continue reading...  

Online Jewelry Seller Shares her Experience

We sat down to talk to yoga instructor and online seller Jessica Hesser. She shared a little about her eCommerce journey, which started on Etsy and has led to the launch of her very own website.     The mantra-inspired,
Continue reading...  

How (and Why) to Charge Higher Prices

Compete on value, not on price. That’s one powerful way to look at your online business. Are you a coach or a consultant? This blogger shares an insightful 10 minute video on the relationship between pricing and value.   Competing
Continue reading...  

Choosing the Right Shipping Carrier

Shipping is an aspect of online selling that comes with the package, pun intended. Buyers surf your site, decide on an item, click on the checkout button, and begin to wonder if they should actually make the purchase when the
Continue reading...  

Get Rid of Your Competition Once and For All

Why do we struggle so much to be at the top?   “According to many sources, more than 90% of all Internet business start-ups end in failure within the first 120 days,” Chris Ducker, virtual business management expert. For more
Continue reading...  

Retail at a Glance

Social media has shaken up the way consumers shop online. In fact, more people are following, tweeting, pinning and befriending each other. Therefore, retailers are shifting their marketing efforts to social media. By keeping consumers engaged and informed on new
Continue reading...  

Working From Home: How to Stay in The Game

Most savvy sellers work from the comfort of their homes; however, productivity could be challenging in that kind of environment. To prevent distractions and prepare for efficient work, there are ways to manage those setbacks you wouldn’t face at the
Continue reading...  

Pinterest—Turning Followers into Consumers

Pinterest, a growing community and social platform, is an impactful way to showcase the items in your online shop — to boost sales and reach out to a larger audience.   The successful pinboard site full of creative and simple
Continue reading...  

How To Photograph Artwork Without Professional Equipment

Over the years, this is how online seller Daniel has added artwork to his web store. He finds this method to be one of the simplest, inexpensive ways to create high quality, digital images. Watch his five simple steps on
Continue reading...  

An Unconventional Look At Determining Your Product Pricing

As any shopper knows, the best deals available are found online. This means determining the right price point is one of the most vital aspects of your eCommerce business strategy. One of the biggest mistakes sellers make is using only
Continue reading...  

Spring Into The New Season With These Tips

Spring is a few weeks away, and the approaching season brings better ways to make the best of your online selling. As trends evolve into floral prints and brighter colors, it’s important to know which items belong in your online
Continue reading...  

Two Main Ingredients For Your Online Shop Success

Passion and knowledge.   Cuban-born Alina Villasante, the creator and designer of Peace Love World Clothing, has built a renowned clothing line with the use of an active online presence.   What started off as a “love party” has turned
Continue reading...  

5 Tips For Designing A Mobile App

You have made an important leap to keep up with technology and purchased a mobile app for your e-commerce business. This is an important step forward towards creating a commerce platform that enables you to sell your products anywhere, whether
Continue reading...  

Do You Give a Hoot…Suite?

We used to send out messages and posts to all of the various social networks we were connected to. Wow! The time it took to send them out, one by one.   And to think about the different times of
Continue reading...  

Develop “the Know, Like and Trust Factor” with Speed

Want to know the fastest way to develop “the know, like, trust factor”? Here it is: Through videos for your online business. Let’s talk about why video is king. Most of us know that to develop a strong business that
Continue reading...  

How Website Color Affects Your Conversation Rate

In eCommerce, conversion marketing is the act of converting your website visitors into paying customers.   It takes the average website visitor only ninety seconds to make a subconscious decision about a purchase decision upon initial viewing, and several studies
Continue reading...  

25 Amazing Video Marketing Statistics

Video marketing is a quickly expanding and incredibly popular marketing approach your small business should be focusing on. We’ve even written an entire free ebook about it (Small Business Video Marketing Guide). Here are some video marketing statistics to prove
Continue reading...  

CarLister.co Bridges Gap Between Social & eCommerce

Bringing social media and eCommerce together seems like no easy task, however at last month’s NADA Convention & Expo in San Francisco there was a buzz of an application that bridges the gap with ease. CarLister.co is the first social,
Continue reading...  

How To Buy On eBay: A Beginner’s Guide

Buying from one platform at a steal and reselling it on another can return profit. Keeping in mind your demographic on each platform, it can be as beneficial as garage sales. Since it’s not prime garage sale season here are
Continue reading...  

6 Last Minute Ways To Increase Your Sales For Valentine’s Day

The Christmas spirit seems to just have worn off and already the next holiday is upon us. Did you forget to prepare in advance with an online marketing plan for Valentine’s Day? Good news! Even though it is now less
Continue reading...  

How to Optimize Your Tweets!

Twitter seems like it would be an easy task until those little numbers start turning red when you run out of characters. It’s a great place to reach people who are interested in what you have to share. Sometimes what
Continue reading...  

Seven Tips For Selling Online

If you sell on eBay or on your own website, having a strategy is key! Make goals to beat last year’s sales with these tips!   1. Establish your strategy. Will the online side of your business be used for
Continue reading...  

How To Master YouTube

Many online sellers have a YouTube account and post videos of the great deals they have found. Making videos of the items you have for sale is a great way to draw attention to your items. It also brings a
Continue reading...  

What Shoppers Expect

ComScore and UPS conducted a survey about what an online consumer really cares about when it comes to checkout & delivery. They asked 5,800 American shoppers about their online buying preferences, and 81 percent of the respondents said that free
Continue reading...  

What, When and Where to Post on Social

If you’re new to social media check out this post to figure out which platforms are best for your brand. Once you establish which social media networks are best the next step is understanding how to post on these platforms.
Continue reading...  

3 Ways to Put Your Shop On the Map

Etsy seller Taylor offers awesome advice about what details you should add to your shop to make a big difference. The unique part about Etsy is how personalized it is. Taylor suggests taking that to the next level by using
Continue reading...  

Tips for Advertising on a Budget

If you have a small shop on Etsy or an online store of your own, advertising helps to get your products in front of potential buyers. Advertising can be extremely pricey, but don’t get intimidated! Shopify let us in on
Continue reading...  

What Influences a Purchase Decision

We are drawn to buy certain items for many reasons. Some reasons you might not even be aware of why exactly you are drawn to them. This infographic shows that consumers are influenced by quality of the item, free shipping,
Continue reading...  

Social Media Marketing Mistakes

Social media is a great way to help your business. It’s a direct way to connect with your customers. As fun as social media is, don’t get carried away making mistakes that can hurt your business instead of helping it.
Continue reading...  

Best Time To Buy Everything

When is the best time to buy electronics, toys, or home decor? It turns out that each year there are standard times when things go on sale. The link below shows you month by month when the best times to
Continue reading...  

What Does The 2015 Consumer Want?

The new year is around the corner and online sellers need to start planning how to grow their business. The New York Times pulled some great statistics together for an infographic showing what current consumers value most. From honesty to
Continue reading...  

After Christmas Sales

Find out how to make a little extra after the holiday season is over. This blogger gives some great ideas on things you can buy after Christmas and get for really affordable prices. You may even want to store them
Continue reading...  

Social Media Do’s and Don’ts

Social Media is a great way to connect with others. For online sellers, it also gets your item to shoppers who are looking for it. There are good ways and bad ways to go about this however. Your social media
Continue reading...  

How To Build Your Online Brand

Build your online presence for your store with these helpful tips. Get to know your audience and tailor your store to fit their needs. After all, they’re the ones buying your product. Word of mouth is very powerful and you
Continue reading...  

Flip Your Elephant Gifts

Shhhhhhh, we won’t tell. The clothes don’t fit. Not the right color. Why would someone give me this? Reselling your gifts you got during the holiday season is a great idea! Especially for those that either forgot to give you
Continue reading...  

5 Digital Marketing Trends for 2015

It’s crazy how fast a year goes by! Looking back always helps online seller establish what worked and what did not, not only for your inventory but also your marketing. Here is a list of five trends you should definitely
Continue reading...  

EBay Seller Shares Her Mistakes

Andy shares what she learned as a new user on eBay. She gives advice on what to look out for.   1. Honesty: Be honest about holes or scuff marks on your item and take a picture of them. You
Continue reading...  

Online Gems: Video Games

Some of you might have recently bought a new sports video game for your friend or child. Have you looked at some of the old games before buying more? They could fund your next purchase. Old games are becoming more
Continue reading...  

Keeping Record When Selling Online

Every online seller needs to analyze their data and see what is working, what sells, and when they sell. Which way is best to describe these items? Where is the best place to take pictures in your house, and at
Continue reading...  

Prepare for Last Minute Shoppers

Get your stores ready if they aren’t already! Your last minute shoppers will be here this week begging for sales! Make sure you have all your holiday items up, if it’s ugly christmas sweaters, vintage lights or christmas mugs. Just
Continue reading...  

3 Things You Should Know About Promoted Pins

Pinterest has been been gaining interest from businesses. As an experiment to review the new craze, our sister company applied for Pinterest’s “Promoted Pins” and was accepted. Pinterest started the process of promoting the pins on October 9, 2014. For
Continue reading...  

3 Tips To Improve Holiday Sales On Etsy

Abby Feuer along with other Etsy pros give us some of their tips from their Etsy shops. Abby is particularly an Etsy expert and gives us some beginner tips to forecast your Etsy sales this season and how you can
Continue reading...  

How Emotions Correlate With Sales

A website dedicated to small business wrote the piece “Top Five Appeals That Advertisers Use to Sell a Product.” Most of the tips thrive on their consumer’s emotions. Some of the tips might be useful when selling online. When you
Continue reading...  

Amazon’s Local Services

Amazon now wants you to be able to find your plumber or electrician through their local services section. As of now, cities involved is a short list of LA, Seattle and New York. Amazon is testing it out until the
Continue reading...