Why do we struggle so much to be at the top?
“According to many sources, more than 90% of all Internet business start-ups end in failure within the first 120 days,” Chris Ducker, virtual business management expert. For more details, click here.
We do our best to create business plans, fill our websites with key products and services, and strive to attain the highest SEO rankings. After all, we want to make our customers happy. This requires working many hours.
Do you want to be good or do you want to be great? To be really great, consider studying your competition, passionately. And not just any competition, but those that are actually doing the best in the niche you’re in.
At first, you might be thinking, “Ugh! Why all that?” In short, here’s why: There’s gold beyond all that resistance.
Moving Towards the Gold:
Pick out the top 3 to 5 competitors. See what products and services are doing well. Then, find out why.
Here are some key questions from Julie Liu, in her post “10 Things I wish I Knew Before Opening an Ecommerce Site”:
- Where do they advertise?
- How do they handle customer service?
- What features does their site have?
- How do they price their products?
- How is their site better? How is yours?
Recommended by store owners, Semrush Competitive Data is a great tool to start your research and get the above questions answered.
Out of your research, take the best and most successful ideas and blend them into your existing business.
If you study what works for other business owners and feed off their success, you will develop a hybrid style that will achieve results. And guess what? The results you’re after are the results customers are after. The common thread is a successful outcome.
Serve customers effectively and they will return the favor.
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