Want to know the fastest way to develop “the know, like, trust factor”? Here it is: Through videos for your online business.
Let’s talk about why video is king. Most of us know that to develop a strong business that will grow quarter after quarter, year after year, you must build upon “the know, like, trust factor.” You must feed the consumers with great products or services and you must continually meet the consumers face to face – the face of your business with the face of the consumer, one by one.
How do you create the face of your business? How can you make your business unique? That’s where video comes in. It’s a quick way to develop “the know, like, trust factor.” In the article, “25 Amazing Video Marketing Statistics,” you will find overwhelming evidence.
Someone seeing you in a video sharing what you do and why you are doing it is compelling. It makes people curious to want to know more about you. This gives them a chance to like you, especially when you are personable. Why? When you’re on video, you can’t hide. And what’s great about video is the potential connection you make with people.
Become Interesting and People Will Get Interested
When you become really interesting, people will get really interested. Why are you promoting the products or services in your business? What inspired you to create the business you chose? What’s the story behind the work you do? The more heart-to-heart and transparent you are, the more you will draw them in.
As a great example, take a look at this video:
People will trust you much easier when they get familiar with you by knowing you through the videos you put out. We suggest adding a video to your home page, about page, products/services page and testimonial page. For each section, it can be short and sweet where you encapsulate what you have said in the text from that particular page. Make each video short, no more than 2 to 3 minutes.
What’s great about the testimonial page is that you can ask happy customers to send a video to you. All they would have to do is record a video from their Smartphone, tablet or desktop and send it to you through Facebook as long as the video is only a minute or so. Have your web designer add it to your website. We promise, it will be well worth the effort. And making a video requires only 3 steps: Outlining your idea, recording the video, and editing the raw footage.
Make Your Business Soar
Want to know two powerhouse ways to make your business soar? Give away great content, something for free or a really great discount and do it through a video. Share really good reasons why you want them to have it – show them how your product or service will benefit them. Watch what happens. Especially after you have developed “the know” factor in the other videos.
The funny thing about giving away something, let’s say, your best content if it’s an eBook, or a small, popular bracelet that you are selling online, coupled with a bigger ticket item, puts you in the practice of trusting yourself first. Trusting that you will receive – the ability to receive in return for much more, as in profit. This is based on a natural law of abundance. And it takes a leap of faith.
However it may be, thinking way out of the box and doing things that most people are not doing, makes you unique.
For People to Trust You, You Must Trust
Consider this-for people to trust you, you must trust in the process of giving. Another great example is letting people know on your website that you give to a charity annually, or that a certain percentage of your profits go to a charity or a good cause. How will your customers know that you are legit about the charity you give to? Of course you’ll have someone record a video at the event with you there. : )
We know it’s a leap of faith if you haven’t tried it, and often times it is the greatest way to build a strong foundation with your online business.
When you hit it out of the park by giving them something great in what you say in your video and in your giveaways, “the like factor” expands where buying becomes natural.