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25 Amazing Video Marketing Statistics

Video marketing is a quickly expanding and incredibly popular marketing approach your small business should be focusing on. We’ve even written an entire free ebook about it (Small Business Video Marketing Guide). Here are some video marketing statistics to prove how valuable this strategy is for your digital marketing mix!

1. Videos Increase People’s Understanding Of Your Product Or Service by 74%

2. YouTube Is The Number Two Search Engine In The World

3. A Third Of All Online Activity Is Spent Watching Video

4. The Average Internet User Is Exposed To An Average Of 32.2 Videos In A Month

5. Every Day 100 Million Internet Users Watch An Online Video

6. 50% Of Users Watch Business Related Videos On YouTube Once A Week

7. 75% Of Users Visit The Marketer’s Website After Viewing A Video

8. 75% Of Executives Watch Work-Related Videos On Business Websites At Least Once A Week

9. An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every
Month

10. 80% Of Internet Users Remember The Video Ads They Watch Online

11. 26% Of Internet Users Look For More Information After Viewing A Video Ad

12. 22% Of Internet Users Visit The Website Named In A Video Ad They Viewed

13. After Visiting A Video Ad, 12% Of Viewers Purchase The Specific Product Featured In The Ad

14. Website Visitors Are 64% More Likely To Buy A Product On An Online Retail Site After Watching A Video

15. Real Estate Listings With Videos Receive 403% More Inquiries Than Those Without Videos

16. Click-Through Rates Increase 2-3 Times When Marketers Include A Video In An Email

17. Subscriber To Lead Conversation Rates Increase 51% When Video Is Included In Email Marketing Campaign

18. 80% Of Your Online Visitors Will Watch A Video, While Only

19. Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video 20 Percent Will Actually Read Content In Its Entirety

20. More Video Content Is Uploaded in 30 days Than All Three Major U.S T.V. Networks Combined Have Created In 30 Years

21. 90% Of User Say That Seeing A Video About A Product Is Helpful In The Decision Process

22. 45.5% Of Internet Users View At Least One Video Online Over The Course Of A Month

23. 45% Of Viewers Will Stop Watching A Video After 1 Minute & 60% By 2 Minutes

24. 72 Hours Of Video Are Uploaded To YouTube Every Minute

25. An Introductory Company Email That Includes A Video Receives An Increase Click-Through Rate By 96%

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