ComScore and UPS conducted a survey about what an online consumer really cares about when it comes to checkout & delivery. They asked 5,800 American shoppers about their online buying preferences, and 81 percent of the respondents said that free shipping was important. No surprise there, everyone loves free shipping. Here are some other things they learned from this survey.
68% of respondents want to check out in one or two clicks.
64% of shoppers surveyed want the option to use PayPal or an alternative payment method.
62% of the survey respondents want the ability to see inventory levels for product of interest.
43% of shoppers don’t think that product images are clear enough or large enough on mobile devices.
54% of online shoppers have used in-store pickup.
43% of shoppers make additional purchase when they visited the store to pick up items they’d ordered online.
Click here for more stats and full article!
Brought to you by DreamWare Inc.