Pinterest has been been gaining interest from businesses. As an experiment to review the new craze, our sister company applied for Pinterest’s “Promoted Pins” and was accepted. Pinterest started the process of promoting the pins on October 9, 2014. For brands this is very exciting to be able to advertise where their customers spent their time. Since this service is fairly new, we thought we would share what we’ve learned so far.
1. You have to apply to be able to advertise. It’s not a lengthy process to apply but it does take some time for Pinterest to accept a business. If you want to apply for Promoted Pins click here!
2. You can’t include a price in your promoted pins. It seems a bit counter-intuitive but Pinterest won’t let you put a price in the title, description, or even on the image you’re promoting. Their reason is to assure that no faulty pricing is advertise should the item ever go on sale while it’s being promoted.
3. Fine-tune your reach. Once you select a pin to promote, add a targeting audience, lots of keywords that would return your pin in search results, and give your pin a budget and maximum CPC (“cost per click”) you are willing to pay. We’ve found that our daily set budget ($5-$10 per campaign) hardly got a dent. We saw thousands of impressions, but only a few clicks and repins. The good news is that Pinterest doesn’t charge you for impressions but you’ll have to play with setting the right targeting audience to see more clicks and repins. We’re still fine-tuning ours.
Please comment below if you have any thoughts or experiences regarding promoted pins that you’d like to share.
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