Social media has taken over and we’ve embraced posting, tweeting, pinning and sharing almost everything online! This week, millions of Facebook users are upset that Facebook tried to play with their emotions and influence their behavior (read article here). It makes you wonder how much social media impacts our mood, our actions, even our decisions about purchases. As “social” as we have become, are we using it to our advantage when it comes to retail? Find out how the consumer’s social media preferences influence how they shop online.