Have you ever been to a second hand store to find a good deal but you weren’t sure what to look for when shopping for clothing? Have you ever wanted to learn how to tell the difference between designer labels, good quality fabrics, or find a garment that’s unique enough to sell for a profit?
If you want to be the master of selling clothes online, the first step is researching everything you can about clothing! Here are 5 Tips to help you understand quality fabrics, fabric types, and trending clothing styles to create a profitable online store;
Cottons, silks, and cashmeres are a few known fabrics that tend to be better quality when compared to fabrics such as polyester or acrylic. You may find that clothes made of cheaper fabrics still look nice if they’re new, but they may not last as long and you won’t be able to sell them for a good price.
Quality stitching can really heighten the value of an item. Fancy or accurate top-stitching will add detail to jeans and jackets that aren’t mass produced. Having a great attention to stitching detail will make clothing look like it’s better quality. Remember the phrase “It’s all in the details.”
Clothing items such as wool winter pants and jackets must have a good quality fabric lining. If an item is made of itchy wool or another slightly uncomfortable fabric, it should have a well-tailored silk lining. This same concept is applied when you look at a dress that’s made of a sheer material or is a very light color. If there’s no lining on the dress, no one will enjoy wearing it. Lining will always improve a garment’s value.
4. Zippers and Buttons
Always check buttons and zippers for functionality. If zippers don’t work and you don’t have the sewing ability to replace it with a new one, it’s not worth the purchase. Also, items that may have missing or unattractive buttons, can be replaced if you’re willing to purchase other buttons and sew them on yourself. If you feel the garment is worth the time and money, then buy the clothes and replace the buttons or zippers before selling them online.
Most importantly, do your research on Fashion Designers, Fashion Houses, and any department store brands. Knowing designer labels will make your shopping days go by much faster once you’ve educated yourself on what your ideal consumer will purchase from your store. Or better yet, try to teach yourself which designer labels will NOT sell online at marketplaces such as eBay, Etsy or Shopify.
In the end, taking the time to understand fashion labels, brands, and garment details will engage your target audience online and increase your sales. Consumers tend to return to online stores that consistently sell quality items.
I’ll continue with this list in a later article, with some more advice on how you can shop like a professional, even if you know nothing about fashion brands!
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