Social media results come from three things in equal measure: good karma, daily practice, and a ton of experimentation to see what works (or as I like to call it, “kicking the tires”).
I wrote an earlier version of this article when I had recently reached a really cool, completely arbitrary milestone of 100 thousand followers on Twitter. Now that I’m nearing 350,000 do you know what I’ve found? This advice has stood the test of time. I hope you find these steps as useful as I have. And remember, regardless of the number of followers you have or ever want, #1 is the only tip that really, really matters.
1. Have fun
The number one rule of business, and of life: if it isn’t fun, you’re doing it wrong. That goes double for social media. Seriously, folks. Enjoy every minute of it. Don’t make it work! Instead, give it another four-letter word: PLAY!
2. Big deal… it’s just a number
Instead of followers, we should call each other “people.” Insofar as I improve the day or even the moment of a “person,” that’s what’s important. Chasing numbers is like chasing dollars: how much is enough? When will you ever be satisfied? Believe it or not, that’s not why I’m here. How ’bout you?
3. Have a goal
In other words, know why you’re engaging in Twitter. My original goal was to build an audience for my next book (um… whenever I get around to finishing it). That’s still my long-term goal, so having a lot of followers makes sense for me – but maybe not for you.
Maybe you’re just here to meet people with shared interests, or (who knows?) maybe you’re hoping for a love connection. Maybe you’re here to learn. You don’t need a zillion followers for any of those things. So I won’t judge you for having 60 followers, and I hope you don’t judge me for having a few more than that.
4. Be social
There’s no freakin’ way I could tweet all day every day just in hopes of selling a few extra books “at some point” in the distant future. The nice thing about Twitter, and the reason I’m so hooked, is all the rewarding interactions I have throughout my day, week, month, and year. The more you actually interact (rather than broadcast), the more addictive Twitter becomes.
Don’t rob yourself of the best part of social media. Be social.
5. Sow good karma
I wish I didn’t have to say this, but I feel that I do: be nice. We each have it within our power to make the world a little bit better or a little bit worse with every single thing we do. Use your time Tweeting to make the world just a hair better for those with whom you interact.
To find out all 12 steps, read the full article HERE
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