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12 Steps to Earn 100,000 Followers

Social media results come from three things in equal measure: good karma, daily practice, and a ton of experimentation to see what works (or as I like to call it, “kicking the tires”).

I wrote an earlier version of this article when I had recently reached a really cool, completely arbitrary milestone of 100 thousand followers on Twitter. Now that I’m nearing 350,000 do you know what I’ve found? This advice has stood the test of time. I hope you find these steps as useful as I have. And remember, regardless of the number of followers you have or ever want, #1 is the only tip that really, really matters.

1. Have fun

The number one rule of business, and of life: if it isn’t fun, you’re doing it wrong. That goes double for social media. Seriously, folks. Enjoy every minute of it. Don’t make it work! Instead, give it another four-letter word: PLAY!

2. Big deal… it’s just a number

Instead of followers, we should call each other “people.” Insofar as I improve the day or even the moment of a “person,” that’s what’s important. Chasing numbers is like chasing dollars: how much is enough? When will you ever be satisfied? Believe it or not, that’s not why I’m here. How ’bout you?

3. Have a goal

In other words, know why you’re engaging in Twitter. My original goal was to build an audience for my next book (um… whenever I get around to finishing it). That’s still my long-term goal, so having a lot of followers makes sense for me – but maybe not for you.

Maybe you’re just here to meet people with shared interests, or (who knows?) maybe you’re hoping for a love connection. Maybe you’re here to learn. You don’t need a zillion followers for any of those things. So I won’t judge you for having 60 followers, and I hope you don’t judge me for having a few more than that.

4. Be social

There’s no freakin’ way I could tweet all day every day just in hopes of selling a few extra books “at some point” in the distant future. The nice thing about Twitter, and the reason I’m so hooked, is all the rewarding interactions I have throughout my day, week, month, and year. The more you actually interact (rather than broadcast), the more addictive Twitter becomes.

Don’t rob yourself of the best part of social media. Be social.

5. Sow good karma

I wish I didn’t have to say this, but I feel that I do: be nice. We each have it within our power to make the world a little bit better or a little bit worse with every single thing we do. Use your time Tweeting to make the world just a hair better for those with whom you interact.

To find out all 12 steps, read the full article HERE

Brought to you by DreamWare Inc.

Ted Coiné

Advisor at Switch and Shift

co-founder of Switch and Shift Ted Coiné is co-founder/CEO of Switch and Shift, where he is host of Human Side TV, weekly interviews with extraordinary thinkers focusing on the human side of business. One of the most influential business experts on the Web, Ted has been top-ranked by Forbes and Huffington Post for his leadership and social media influence. An inspirational speaker and author, his latest book, "A World Gone Social: How Companies Must Adapt to Survive" will hit bookstores August, 2014. Ted consults with fast growth startups on how to disrupt the status quo within their industry, and with larger companies on how to remain relevant in the Social Age. He and his family live in Naples, Florida, where Ted is active in the local tech startup community.